Tiger Woods wants consumers and sponsors to give him a second chance, and the PGA Tour, suffering from lower TV viewer numbers without a dom...
“No athlete has dropped so far, so fast in likability, trustworthiness and appeal,” said Rick Horrow, a sports lecturer at Harvard Law School. Companies are watching closely, as they care how he reflects on their products and services. His troubles led such firms as AT&T and Accenture to end sponsorship deals, costing him up to $35 million in annual revenue.
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