Pork Doughnuts to debut on Dunkin' Doughnuts Menu in China (BLOG)

The standard breakfast for many Americans includes a delicious chocolate or jelly filled doughnut. Pork doughnuts, on the other hand, may no...

The standard breakfast for many Americans includes a delicious chocolate or jelly filled doughnut. Pork doughnuts, on the other hand, may not have the same attraction. Surprisingly, the donuts are a success in China. This latest trend was recently announced by Dunkin Donuts Group, a company that currently has 150 stores in China. In the next few years, 100 more locations are expected to open in the area.

Additional plans to expand the company’s reach in the Chinese market include LeBron James. The NBA player has a large following in China and Dunkin Donuts is hoping a multi-year marketing campaign will help increase the company’s customers.

China is not the only country Dunkin Donuts is expanding into. There are additional plans to create new products and open stores in several other countries. The decision to expand into the countries of Taiwan, India and South Korea will also include LeBron James in the advertising plan.

dbtechno