The toothpaste aisle always seems to have something new in it, but toothpaste that merely cleans your teeth is passe. "Companies are ...
Best for: Sensitivity
Most sensitivity formulas contain 5 percent potassium nitrate, which blocks receptors that translate hot and cold signals into pain. We like Sensoclyne ProNamel iso-active ($5) because it's also pH balanced to help prevent acid erosion. To maximize the pain blocking, says Dr. Schlesinger, spit after brushing, but then wait 20 minutes before rinsing.
Best for: Gum health
The best way to kill the germs that cause gum disease is to use a toothpaste with the antimicrobial triclosan, such as Colgate Total ($4.50). In a University at Buffalo study, it outgunned a stannous fluoride product. Just brush at a 45-degree angle, says Dr. Levi. This helps the bristles reach up under your gum line, where bacteria burrow.
Best for: All-around
Only one brand, Crest Pro-Health ($4), is accepted by the American Dental Association in six categories. It whitens, reduces sensitivity, and helps prevent cavities, gingivitis, plaque, and bad breath. One caveat: Its stannous fluoride can cause tooth staining. If you notice brown spots, alert your dentist, who can easily remove them.
Best for: Natural
Go natural to avoid artificial flavors and colors, but make sure the brand you choose has cavity-fighting fluoride. The Natural Dentist Anticavity ($6) has fluoride as well as xylitol (which makes plaque less sticky) and aloe vera (an inflammation fighter). Plus, it's free of sodium lauryl sulfate, a foaming agent that may cause canker sores.
Best for: Whitening
Most whiteners are not powerful enough. For real results, pick a product with hydrogen peroxide, such as Supersmile Professional Whitening System ($36, supersmile.com). Bonus: Two tubes keep the toothpaste separate from the whitening gel, the best way to maintain bleaching power, according to Japanese research.
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