Popeyes launches clothing line inspired by comparisons to Beyonce’s Ivy Park brand

Popeyes said Wednesday it plans to sell a limited-edition clothing line that looks familiar to members of the Beyhive. To build buzz for...

Popeyes said Wednesday it plans to sell a limited-edition clothing line that looks familiar to members of the Beyhive.

To build buzz for her first collaboration with Adidas, Beyonce sent out large boxes filled with orange, maroon and white clothing from her Ivy Park capsule collection to celebrities such as Reese Witherspoon and Ellen DeGeneres. The actresses and influencers quickly posted videos and photos of the containers being unboxed.

The stunt worked. The gender-neutral activewear sold out within hours.

Twitter users quickly noticed that the color scheme of the jackets, jumpsuits, shoes and accessories was similar to that of the Popeyes’ logo and uniform design.

FULL STORY:
https://www.cnbc.com/2020/01/28/popeyes-launches-clothing-collection-inspired-by-beyonces-ivy-park.html